Bentoel Group - Our Brands

Our Brands

Our Brands

As part of the multicategory and multinational group of companies, Bentoel Group aims to grow its brands and products.


We manufacture and market a diverse range of products:

Hand-made Kretek Cigarettes

Kretek cigarettes (where the raw material is a blend of tobacco and cloves) which the manufacturing process is rolled by hand.

Our brands in this category: Bentoel SJT and Tali Jagat Raya.

Regular Machine-made Kretek Cigarettes

Kretek cigarettes (where the raw material is a blend of tobacco and cloves) which the manufacturing process uses a machine, with higher tar content compare to Mild Machine-made Kretek.

Our brand in this category: Dunhill Filter.

Mild Machine-made Kretek Cigarettes

Kretek cigarettes (where the raw material is a blend of tobacco and cloves) which the manufacturing process uses a machine, with lower tar content compare to Regular Machine-made Kretek. 

Our brand in this category: Dunhill Mild.

Machine-made White Cigarettes

Cigarettes (where the raw material is tobacco) which the manufacturing process uses a machine. 

Our brand in this category: Lucky Strike and Dunhill International.

New Categories

Vuse, the No. 1 global vaping brand*, was launched in Indonesia in February 2023. Vuse combines innovation, technology and taste in the vaping world and has introduced the brand to more than 25 countries worldwide. Vuse is a high-quality electronic cigarette intended for tobacco product and/or electronic cigarette users who are 21 years old and above and are not pregnant women. The launch of Vuse in Indonesia also constitutes our commitment to delivering A Better TomorrowTM by providing a choice of products that are enjoyable with potentially lower risks** compared to smoking.


* Based on Vuse estimated value share of vapour pods and pre-filled devices from Recommended Retail Price in total measured retail in key vapour markets: USA, Canada, France, UK, Germany, Poland and Spain as of May 2024.

** Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive. Our products as sold in the US, including Vuse, Velo, Grizzly, Kodiak, and Camel Snus, are subject to Food and Drug Administration (FDA) regulation and no reduced-risk claims will be made as to these products without FDA clearance."